WHAT IT IS: Defying expectations with her unique sound and unapologetic style, Toronto native LU KALA emerged as a bold force in music with her 2018 debut single, “DCMO (Don’t Count Me Out),” and continued to make waves with her debut project, Worthy, in 2020. She’s captivated hundreds of thousands of fans with her empowering self-love anthem, “Pretty Girl Era,” which has been used 243k+ times on TikTok, making fans of Serena Williams, Eva Longoria, NFL player Isaac Rochell and Meghan Trainor, who called the single a “BOP.” The rising star’s next single, “Hotter Now,” drops soon.
ALBUM: TBA
SINGLE: “Pretty Girl Era”
RELEASE DATE: 12/2/22
INTERNET: 243k+ UGC videos on TikTok with “Pretty Girl Era”; 2.6m+ monthly Spotify listeners, 24k+ followers; 2.3m+ combined YouTube video views, 15k subs
RADIO: “Pretty Girl Era” impacted Canada radio on 1/09, peaked #10 Canada Top 40 and #10 Canada AC radio with 15m+ streams
PRESS: Galore, Complex, UPROXX, Entertainment Tonight, Pop Sugar, more
BOOKING: Mike G. & Alexis Lesko/UTA
PUBLISHING: Prescription Songs
MANAGEMENT: Christian McCurdy & Omar Holder/Legion Management