LIVE NATION, WILLIE AID CLUB ACTS

Live Nation has launched On the Road Again, a program created with Willie Nelson to support developing artists.

Through the end of the year, On The Road Again expects to deliver tens of millions of dollars in extra earnings to club artists and crew by providing $1,500 in gas and travel cash per show on top of nightly performance compensation and will not charge merchandise selling fees. The new program is also donating $5m to Crew Nation to support crew across the industry facing unforeseen hardship.

“Delivering for live artists is always our core mission,” Live Nation Entertainment President and CEO Michael Rapino said. “The live music industry is continuing to grow and as it does, we want to do everything we can to support artists at all levels on their touring journey especially the developing artists in clubs. Like Willie says, this is all about making it a little easier for thousands of artists to continue doing what they love: going out and playing for their fans.”

All benefits from On the Road Again are being provided directly from the venue’s existing earnings, with no increases to consumers. For more information on the program and a list of participating venues, click here.

“Touring is important to artists so whatever we can do to help other artists, I think we should do it. This program will impact thousands of artists this year and help make touring a little bit easier,” Nelson said, noting they were unfortunately unable to provide free backstage weed for bands and crews.