WHO OR WHAT IS PURPLE TEARS, AND WHY WON'T IT GET OUT OF MY HEAD?

Here's what we do know: "Work It Out" by Purple Tears f/Swae Lee is the first release on the Ryan Press-led Day One imprint via Warner Records. We also know that Ryan is pretty psyched about it, and also that it's an earworm that will not leave our feverish little brains alone.

What we don't know is who or what Purple Tears is. Feel free to guess, but we've decided to let the mystery be for now, despite the efforts of certain other trade publications to spoil it for everyone.