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Monday, March 21, 2022

LAWRENCE IS A "SIGHT" TO BEHOLD AS SYNC SPURS AIRPLAY

"Don't Lose Sight" by Beautiful Mind/Lakeside's Lawrence is getting a leg up at radio thanks to a sync in a big Microsoft ad running worldwide. The sibling duo (brother Clyde Lawrence and sister Gracie Lawrence) are inked to Jon Bellion's imprint and repped by Ground Up Management; Dan Pearson and his Lakeside team are running the record. "Sight" recently jumped eight spots to #44 at Pop radio as recognition from the Microsoft Surface spot spurs buy-in from listeners and programmers. Click it for yourself below.

TAGS: Lawrence | Jon Bellion | Dan Pearson | Ground Up Management | Microsoft
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