RUMOR MILL
Back to Rumor Mill >
Friday, August 14, 2020

WMG SNAGS CONTENT CREATOR IMGN MEDIA


WMG revealed Friday that it has acquired IMGN Media, which creates and curates shareable social-media content on mobile-first platforms including TikTok, Instagram and Snapchat.

CEO Barak Shragai will continue to head the five-year-old IMGN as an autonomous standalone entity. The company’s main offices are in New York City and Tel Aviv.

“WMG not only offers us greater investment and support, but an entrepreneurial environment to continue growing our business, with the people running our accounts having editorial independence,” reads Shragai’s quote. “We’re excited to partner with them as we take our company into the future.”

As the announcement points out, the IMGN pickup adds a proven creative business to WMG’s diverse portfolio of companies, generating additional revenue opportunities and providing insight into social-media trends.

TAGS: Warner Music Group | WMG | IMGN Media | Barak Shragai
DIGITAL DRIVES WMG'S FISCAL Q3
TIKTOK RESPONDS TO TRUMP'S BAN
SNAPCHAT ADDS MUSIC
< PREVIOUS STORY
BACK TO RUMOR MILL
 
HITS LIST BLASTS OFF
Space is the place for Tay. (4/29a)
Check It Out Now
TAY RACKS UP STATS, OBLITERATES RECORDS
What did you expect? (4/29a)
Check It Out Now
HIPGNOSIS BOARD APPROVES UPPED BLACKSTONE BID
Let's make a deal. (4/29a)
Check It Out Now
SONG STREAMS: SWIFT SETS STREAMING RECORD
Another triumph for the master marketer (4/29a)
Check It Out Now
CLIVE CHATS CLIVE, CARNEGIE HALL TRIBUTE AND MORE
The ageless one is feted. (4/29a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions