Epic Records Publicity VP Darren Baber has joined Warner Records as SVP, Media & Strategic Development. He is based at the label’s Los Angeles headquarters and will report to Laura Swanson, EVP, Media & Strategic Development.

Baber spent six years as Vice President of Publicity at Epic and played an integral role in the success of Fifth Harmony, Meghan Trainor and Camila Cabello. Prior to that, he worked for Capitol Music Group, Virgin Records and BWR Public Relations.

“Darren is one of the most creative and talented media and communications experts, and I’m very happy to welcome him to our team,” Swanson said. “He brings a wealth of experience, knowledge, and enthusiasm to his post and is widely admired for his unique and ingenious artist campaigns.”