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Thursday, January 25, 2018

METRO BOOMIN FOR THE GAP

Gap has a new collection of apparel for men and women called the Archive Reissue - Logo Remix, which will feature re-imagined designs using classic Gap logos from throughout the decades.

To launch the collection, Gap recruited chart-topping producer Metro Boomin as musical director for the campaign. Metro remixed the iconic 80's hit "Hold Me Now" by the Thompson Twins, infusing his own signature 808 beat and bass lines to the song.

A :30 TV spot—which features the special remix along with appearances by both Metro and Grammy-nominated artist SZA—will premiere during this year's Grammy Awards telecast; the song is available now on Spotify and Apple Music. Check out the visuals below:

 
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