ONE BIG ANNOUNCEMENT

Patch Culbertson has been tapped as the new VP of A&R at Big Loud's record label division, effective immediately. Culbertson will report to label President Clay Hunnicutt and company partner Seth England. He is still miles away from earning the right to call the former "Hunni," though.

The well-liked exec's move follows eight years at Republic, where he most recently served as Director of A&R while based in N.Y. Previous signings include Aminé, SoMo, Florida Georgia Line (via Republic Nashville),and The Naked & Famous.

“Patch’s intuition, ability and analytics are second to none,” Hunnicutt says. “He has proven that in every organization he’s worked in, and in the roster of talent he has discovered and helped make into stars. He is a game changer, and he is exactly the kind of team member we wanted to work with when we started Big Loud two years ago. Patch is a key person we’ve wanted for a long time to continue our evolution.”

"I've had the pleasure of knowing Craig [Wiseman], Seth, Chief [aka Kevin Zaruk], Joey [Moi], Clay and the Big Loud team for the better part of a decade,” Culbertson says. “I couldn't be more excited to join such an innovative, dedicated, and forward-thinking group of people as they continue to change the game in the music industry."