iHEART PREPS TO COVER IRMA'S ARRIVAL

iHeartMedia’s Florida stations are going all in on coverage of Hurricane Irma.

The group’s five stations in Tallahassee are being used as storm watch central providing up-to-date storm and traffic information as well as resources for emergency situations and community relief.

As the storm nears, iHeart is prepared to simulcast 100.7 WFLA, Tallahassee’s news/talk station, across all stations with staff from each station helping with the broadcast, station operations and phones.

iHeart’s stations are showcasing a StormWatch page on websites and social media and providing storm tips to the community, such as how to report price gouging, keeping a cell phone charged in a storm and Emergency broadcast information will also be available via the iHeartRadio app.

The company’s disaster assets have been moved to a staging area in Jacksonville, and supplemental engineering staff will arrive in Orlando today to assist local markets throughout the storm.