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Monday, March 30, 2015

CELEB TSUNAMI
FOR TIDAL

Jay Z isn’t wasting any time in his efforts to put Tidal on the map. To celebrate the 2pm PT launch of the high-resolution premium streaming service, high-profile artists including Beyoncé, Rihanna, Kanye West, Calvin Harris, Madonna, Nicki Minaj, Jack White, Arcade Fire, Coldplay, Daft Punk and Hova himself have all switched their social-media avatars to Tidal blue.

"The Tides They Are-A Changing," Jay tweeted Sunday night. "Together, we can turn the tide and make music history. Start by turning your profile picture blue," Kanye tweeted, while Madonna wrote, "Music makes the people come together. Join Madonna and turn your profile picture blue. Do it for the music." Each tweet was accompanied by the hashtag "#TIDALforALL."

We're eager to see what else Jay has up his sleeve.

 
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