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Monday, June 13, 2011

Book of Mormon biggest OCR in ages

LATTER-DAY CHAMP: According to Sony, The Book of Mormon is on the way to becoming the first Broadway cast recording to break into the Top 10 since 1969 (when Hair was #1 for 13 weeks). In 1996, Rent peaked at #19 and, prior to that, Dreamgirls reached #11 in 1982. Going back to 1955, this is only the 37th Broadway cast album to reach the Top 20. So it appears that The Book of Mormon will be the highest-charting Cast Album in 42 years. The release got a big boost from Amazon MP3, which has it as the Daily Deal at $1.99. Amazon went the whole nine yards with the promo, advertising it last night during the Tony Awards telecast. By the way, the record is hilarious. (6/13p)

 
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