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Tuesday, August 14, 2012

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THE WAY IT IS, BABY: Nielsen’s first-ever "Music 360" survey of consumer listening habits used a sample of nearly 3,000 people to determine that, among adults, the most popular ways to listen to music were radio (67%), CDs (61%), YouTube (44%), Pandora (32%) and iTunes (29%). Among 13-to-17 year olds, it was YouTube (64%), radio (56%), iTunes (53%), CDs (50%) and Pandora (35%). "What is the revenue they're getting per stream?" said Nielsen’s David Bakula in an interview with Smith. "It's not the $10 they got for a CD." (8/14a)

 
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