HMV’s flagship store on London’s Oxford Street is returning after a four-year absence. The shop will reopen later this year.

363 Oxford St., the first HMV store to open in 1921, will be outfitted with the new “HMV shop” concept, which will see it stock a range of pop culture merchandise, vinyl, film, TV and music technology. It also focuses on in-store signings and live music. Sunrise Records owns HMV.

“The expansion of our fan-focused pop culture offer is really working for us and the reopening of our flagship represents the culmination of a good few years of hard work,” Sunrise owner Doug Putman said.

The brand is also set to open more stores in Europe this year. “While it is the culmination of one phase of work, more excitingly we see it as the launchpad for an exciting new era for HMV,” Putman said.

The Oxford Street site closed in 2019 after cuts made by then-new, which saved it from administration.

HMV currently has 120 shops across the U.K., including a West London location in Westfield, the specialist Fopp store in Covent Garden, and Vault in Birmingham, Europe’s largest entertainment store.