MERCURYS BOOST SALES

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MERCURYS BOOST SALES

10/25/22

Mercury Prize winner Little Simz saw a 153% increase in sales for her winning album, Sometimes I Might Be Introvert (Age 101/AWAL), following last week's ceremony.

CD and LP sales rose 141% while downloads surged 2,150%, according to data crunched by the BPI.

Other nominated albums seeing a significant pick-up in sales included Jessie Buckley & Bernard Butler for All Our Days That Tear The Heart (162%), Self Esteem's Prioritise Pleasure (161%) and Fergus McCreadie's Forest Floor (144%).

In addition, the Prize's three-month digital campaign contributed to an uplift on artists' social media platforms across Instagram, Twitter, TikTok and Facebook. Those who saw the biggest rises included Jessie Buckley & Bernard Butler (55%), Self Esteem (28%) and Wet Leg (26%).

"The atmosphere at the Apollo on the night was electric—it was clear just how much the Mercury Prize means to artists, industry and fans. With strong growth in the TV ratings and digital reach, it feels that the Prize is going from strength to strength,” BPI Chief Executive Geoff Taylor said.