Making their office unreachable for HITS employees to come bother them at Universal’s U.K. HQ, are,m from left, Simon McMahon, Lewis Millar, Alexandra Dodd, Jack Fryer, Arslaan Ahmed, Helen Kennedy, Jon Fell and Charlotte Thomson.

Universal Music U.K. has launched an in-house agency, The Square, aimed at uniting big data, strategy and creativity. Senior Director of Strategic Planning Jack Fryer steps up to Managing Director to led the division.

The Square aims to be a “partner to creativity” across all Universal Music U.K.’s teams as well as to artists and managers.

“Jack is an exceptional executive, a truly creative thinker who’s also immersed in the science, who richly deserves this promotion,” Universal Music U.K. chairman David Joseph said.

“His vision is for The Square to be a place that our labels, our managers and our artists come to gain an edge—whether that’s simply about learning something new, shaping a strategy or forging a new idea.”

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